TECHMIX Magazine Issue 5

CLINIQUE

Role: Motion Designer

THE BRIEF

Clinique needed to promote its Moisture Surge 72-Hour Hydrator through a dedicated social media campaign. The primary objective was to cut through the noise of crowded digital feeds and enhance user engagement across their digital platforms, requiring visual assets that were both eye-catching and aligned with a premium skincare brand.

THE BRIEF

Clinique needed to promote its Moisture Surge 72-Hour Hydrator through a dedicated social media campaign. The primary objective was to cut through the noise of crowded digital feeds and enhance user engagement across their digital platforms, requiring visual assets that were both eye-catching and aligned with a premium skincare brand.

THE BRIEF

MY APPROACH

To drive digital engagement, the approach focused on creating a series of short-form, looping animated GIFs. Recognising that social platforms require immediate visual hooks, the strategy was to design motion graphics that were native to social-feed consumption and rapid enough to stop a scrolling user, but elegant enough to reflect Clinique's established visual identity.

MY APPROACH

To drive digital engagement, the approach focused on creating a series of short-form, looping animated GIFs. Recognising that social platforms require immediate visual hooks, the strategy was to design motion graphics that were native to social-feed consumption and rapid enough to stop a scrolling user, but elegant enough to reflect Clinique's established visual identity.

MY APPROACH

The creative process involved significant A/B exploration. I initially developed bolder, highly dynamic animation styles to test the platform's energy limits.

THE DEVELOPMENT

Working closely with the Social & Content Manager and Film Director, I served as the Motion Designer to bring the campaign to life through 2D animation.

The creative process involved significant A/B exploration. I initially developed bolder, highly dynamic animation styles to test the platform's energy limits. Through iterative reviews, we dialed back the intensity to arrive at a more refined, sophisticated direction that perfectly matched the client's preference for the final campaign. (Note: I have included some of those original, high-energy explorations below to showcase the broader range of motion development).

THE DEVELOPMENT

Working closely with the Social & Content Manager and Film Director, I served as the Motion Designer to bring the campaign to life through 2D animation.

The creative process involved significant A/B exploration. I initially developed bolder, highly dynamic animation styles to test the platform's energy limits. Through iterative reviews, we dialed back the intensity to arrive at a more refined, sophisticated direction that perfectly matched the client's preference for the final campaign. (Note: I have included some of those original, high-energy explorations below to showcase the broader range of motion development).

THE DEVELOPMENT

Working closely with the Social & Content Manager and Film Director, I served as the Motion Designer to bring the campaign to life through 2D animation.

THE OUTCOME

The project culminated in a finalised suite of refined, platform-optimised animated GIFs that successfully supported the Moisture Surge campaign. By balancing energetic social-first motion with strict brand guidelines, the final assets successfully drove digital engagement while maintaining Clinique's premium aesthetic.

THE OUTCOME

The project culminated in a finalised suite of refined, platform-optimised animated GIFs that successfully supported the Moisture Surge campaign. By balancing energetic social-first motion with strict brand guidelines, the final assets successfully drove digital engagement while maintaining Clinique's premium aesthetic.